Privacy Policy

Last updated: March 2026

1. Who we are

LondonPlumberAI (“we”, “us”) provides an AI receptionist and call-handling service for plumbers in London. We process personal data in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018. We are registered with the Information Commissioner's Office (ICO). Registration reference: [ICO-REG-NUMBER — update when certificate received].

2. Data we collect

We may collect and process the following:

  • Call data: Phone numbers, call recordings, transcripts, and information you or your customers provide during calls (e.g. name, address, problem description, postcode).
  • Contact and enquiry data: Name, email, phone, and message when you submit our website contact form or onboarding form.
  • CRM and lead data: For our plumber clients, we store lead and job details (e.g. address, issue type, urgency, property type, status) in our systems and in linked tools (e.g. spreadsheets, automation platforms) used to deliver the service.
  • Technical data: IP address, browser type, and similar data when you use our website, where necessary for security or functionality.

3. Purpose and legal basis

We use this data to:

  • Deliver and improve our AI receptionist and call-handling service.
  • Respond to enquiries and manage onboarding.
  • Comply with legal obligations and protect our rights.

We rely on contract (for service delivery), consent (where we ask for it explicitly), and legitimate interests (e.g. improving our service, security) as appropriate under UK GDPR.

4. Retention

We keep data only as long as needed for the purposes above or as required by law. Call recordings and transcripts are retained in line with our data retention policy (e.g. 30, 60 or 90 days, as communicated to clients). You can ask us for the exact retention period that applies to you.

5. Your rights (UK GDPR)

You have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Ask us to correct inaccurate data.
  • Erasure: Ask us to delete your data in certain circumstances.
  • Restriction: Ask us to restrict how we use your data in certain circumstances.
  • Data portability: Receive your data in a structured, machine-readable format where applicable.
  • Object: Object to processing based on legitimate interests.
  • Withdraw consent: Where we rely on consent, you may withdraw it at any time.

To exercise these rights, contact us using the details below. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

6. Sharing and security

We may share data with service providers (e.g. telephony, automation, hosting) that help us run our service, under strict confidentiality and data protection terms. We do not sell your data. We take appropriate technical and organisational measures to keep your data secure.

7. Contact

To exercise your rights, contact us at: privacy@londonplumberai.co.uk

For privacy enquiries or to exercise your rights, you may also contact us via the contact form at LondonPlumberAI.